Advertising is an essential part of the success of any business. Web Advertising has become a necessary ingredient in advertising and is expected to increase in importantance in the future. As with traditional advertising, simplicity of the message infused with originality is imperative. On the web these things are especially important because customers simply won’t stay on your site if it isn’t simple to use or if it isn’t entertaining or creative to them. The creative ingredients in your site become a measuring tool as to the reputation of your business. In web advertising, functionality becomes important as well. Your web site must be simple to use and easy to navigate through. It must have a purpose. Whether that purpose is to inform of the existence of your business, to sell products, or to educate is up to you. Once a web site is posted marketing that site must be considered. Marketing your site enables search engines to find your site. This process contains several strategies and is very time consuming. How much effort is put forth in marketing your site determines your ranking on search engines. Your web site is useless if your target market cannot find it.
Having your web site done professionally at Digital Wizardry will give you the web presence that is so needed by businesses today. A web site that is not professionally done reflects on a business’s reputation and decreases the amount of trust a customer has in that business. This is why having one done professionally is so important. One of the unique things you will find about Digital Wizardry is that I am not only knowledgeable and experienced in web design, but also in graphic design so that creativity and your image is kept in mind when designing your site. Most web designers are not experienced or knowledgeable in the creative aspect of web design and even have to go through outside sources themselves for marketing and graphic design. The web sites done by these people function well and are simple, but are plain and do not attract attention. Some even end up lacking that professionally done look because of the lack of creative knowledge. When they outsource graphic design for a customers site it ends up costing you more as well. At Digital Wizardry you get all this in one place. Another unique thing about Digital Wizardry is that we keep you informed throughout the process so that you can feel in control of your web site. Armed with this information you can make sound educated decisions as to the direction of your site.
These things are free with all web design packages:
This is a very good buy considering that most web designers will charge 5-10$ per photo they scan. What it doesn't come with is a template. Templates are never used and each design is original. Visit my portfolio to see examples of past web work. Feel free to contact me if you have any questions or wish to request more information about this service.
Additional content such as Flash animation, additional pages, forms, and advanced functionality and scripts are considered add-ons to packages.
There are preconceived web marketing packages available or a new one can be formed to fit your specific needs. Web Marketing is a collection of services that can be utilized to get your business noticed on the web. Your geographic area, industry, size, and the nature of your business determine which services will match your needs.
Below is a list of the variety of services utilized to enhance your site's noticeability.
If you sell anything on your site it is classified as an e-commerce site. There are a few different ways you can accept credit cards online. In most of these avenues you must set up the accounts yourself, but I will provide assistance. The different ways are PayPal, off-site processing, or via merchant account. Each of these carry different design and set up pricing. Which you will use will depend on your unique situation. Amount of sales you plan to do, the amount of time you can devote to credit card processing, and the amount of items you are selling are the main determinants. I will help you decide which is the best for your site and situation.
Flash and/or Shockwave animation can be visually stunning on a web site, but it has to be used when appropriate and it has to be used intelligently. These can be quite large in size and therefore, take more time to load. There are situations where they can be quite useful in a site though. Flash can be used in a header, as an intro, or an entire site in Flash can be done.
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